Hello!
Today, I'm absolutely loving the new wallpaper Production Picks by Florence Broadhurst at The Elephant Room in Melbourne, featuring beautiful custom coloured, hand printed wallpaper options now available for order. Many of the designs haven't been seen by the public for many years!
Florence Maud Broadhurst, for those who haven't heard of her, was an Australian designer and businesswoman. Born in Queensland in 1899, she led an interesting life, trotting the globe, establishing the Broadhurst Academy in Shanghai, marrying a stockbroker and exhibiting her landscape paintings in Sydney.
In 1959, Broadhurst established the Australian (Hand Printed) Wallpapers Pty Ltd, which would later become Florence Broadhurst Wallpapers Pty Ltd. At the time, it was advertised as "the only studio of its kind in the world", with her brightly coloured geometric and nature-inspired over-sized wallpaper designs all hand printed.
Advances in technology made in her studio enabled printing onto metallic surfaces, washable, vinyl-coating finish and a drying rack system that allowed her wallpapers to be produced in large qualities.
By 1972, her wallpaper ranged from around 800 designs in 80 different colours, and exporting her goods worldwide. However, in 1977, Broadhurst was found murdered in her Paddington studio. The murder was never solved. To this day, Florence Broadhurst is still known for her brilliantly creative and boldly coloured designs, ranging from peach peacocks to art deco cubes, and remains an inspiration to aspiring designers everywhere.
Today, I'm absolutely loving the new wallpaper Production Picks by Florence Broadhurst at The Elephant Room in Melbourne, featuring beautiful custom coloured, hand printed wallpaper options now available for order. Many of the designs haven't been seen by the public for many years!
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| Japanese Floral FBW-CU19231 |
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| Imperial Brocade FBW-CU10002 |
Florence Maud Broadhurst, for those who haven't heard of her, was an Australian designer and businesswoman. Born in Queensland in 1899, she led an interesting life, trotting the globe, establishing the Broadhurst Academy in Shanghai, marrying a stockbroker and exhibiting her landscape paintings in Sydney.
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| Florence sits in her Paddington studio in front of one of her 800 designs |
Advances in technology made in her studio enabled printing onto metallic surfaces, washable, vinyl-coating finish and a drying rack system that allowed her wallpapers to be produced in large qualities.
By 1972, her wallpaper ranged from around 800 designs in 80 different colours, and exporting her goods worldwide. However, in 1977, Broadhurst was found murdered in her Paddington studio. The murder was never solved. To this day, Florence Broadhurst is still known for her brilliantly creative and boldly coloured designs, ranging from peach peacocks to art deco cubes, and remains an inspiration to aspiring designers everywhere.
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| Cockatoos FBW-CU14943 |
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